Search Engine Optimization is the art and science of growing your website’s visibility to search engines for those important keywords and phrases that are applicable to your business.
Search Engine Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimization, website submissions and results reporting.
Now we are moving some important topics which we face in optimization time.
- Targeting the wrong keywords
- Ignoring the Title tag
- A Flash website without a html alternative
- JavaScript Menus
- Lack of consistency and maintenance
- Concentrating too much on
- Using only Images for Headings
- Ignoring URLs
- Back link spamming
- Back link spamming
Once SEO was not a separate profession - Web masters performed some basic seo for the sites they managed and that was all. But as sites began to grow and make money, it became more sensible to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is continuously on the rise.
SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many job boards like Dice and Craig list that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. Salaries over $80K per annum are not an exception for Seo Service.
As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for Seo Services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.
If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don’t get depressed if you didn’t pass - here is a great checklist that will teach you a lot, even if you are already familiar with SEO.
